About ThinkONE
We are a research and consulting firm specializing in market research, data and understanding customer needs.
We conduct studies using advanced methodologies based on behavioral science and neuroscience.
With a rich of experience in both market research and consulting in investment and development strategies, we offer more relevant angles of analysis for your business in order to co-construct actionable recommendations to fuel your growth strategies.
ThinkONE helps you understand your market and your customers, generate high-impact insights, collect and analyze the data essential to your development, and implement targeted action plans.
Using innovative tools and research techniques, we use advanced approaches based on digital, behavioral sciences and emotional analysis, for more reliable, accessible and faster results than traditional techniques.
Key figures
Projects successfully completed
Clients served
Sectors covered
Countries on four continents
Our services
Our model
+90% of our daily decisions are spontaneous, automatic and unconscious
Thus, for our studies, we use a holistic and 360° approach, which considers all the elements that influence decision making to increase the relevance & actionability of data and insights:
Society
Isolating group dynamics
and social influence
Mental
Take into account
the mental & physical state
Environment
Put in context and observe
the environment
Habits
Understand the consumption
habits
Feelings
Collect data
on emotions
Our coverage
International coverage:
- Thanks to our tools & partners, we have access to over 90 million consumers in more than 115 countries.
Selection of countries where we have executed projects
Zoom on Morocco:
- Presence in all 12 regions of Morocco
- Coverage of urban, semi-urban and rural areas
- Experienced and trained teams
- Automated systems guaranteeing strict quality control and continuous monitoring
Profile coverage:
- B2C : Consumers, Users, Shoppers, etc.
- B2B : Customers, Partners, Intermediaries, Executives, etc.
- Employees
- All ages and all socio-professional categories
Meet our
leadership team
Mariem Lahlou
- +15 years of experience in insights studies and research, specializing in innovative research techniques, based on behavioral sciences
- Previously specialized in consumer research at Procter & Gamble (10 years) in the Europe, Middle East and Africa regions
Nizar Bennani
- Has accompanied for more than 15 years many companies in Morocco and internationally in their development
- Previously an investment banker and strategy consultant at BCG (Boston Consulting Group)
So, how can we help you?
About
A research and consulting firm specializing in Market intelligence, Knowledge, Data and Customer insight.
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