An innovative approach that will transform the way you do research !

WHO WE ARE

women

ThinkONE Research & Consulting is an innovative agency in the area of quantitative & qualitative research, with a focus on behavioral economics and emotions analytics, covering North & West Africa.

Thanks to a broad & deep experience in market & consumer research in the client side as well as in consulting, our priority is to increase relevance and accuracy of data, while ensuring that insights are translated into actionable recommendations hand in hand with our clients.

ThinkONE uses proven & trusted methodologies and tools that are faster and more accessible than traditional techniques!

OUR PHILOSOPHY

philosopy thinkone

Business managers have always wanted to understand their clients and prospects through Qualitative and Quantitative studies. Yet more than 80% of new product and service launches fail the first year!

Every day, your clients are exposed to thousands of different sensory stimuli. They cannot remember all they see, hear or feel and that can impact their buying decisions. In reality, 95% of everyday decisions are unconscious and are taken on ‘autopilot’. In many cases there is no point in asking respondents what they think, why they like or dislike a concept or what they are planning to buy.

At ThinkONE, we are aware of the limitations of declarative data. We always value behavioral and emotional data as well to complement what consumers claim.

OUR MODEL

Modele



ThinkONE takes into account all the elements that influence decision making in order to improve the accuracy and relevance of data and insights.

  • MENTAL
  • FEELINGS
  • ENVIRONMENT
  • HABITS
  • PEERS

YOUR NEEDS

ASSESS
THE LANDSCAPE

We help you better understand your market, the clients and prospects’ consumption habits, the image of your brands as well as competition.

We help you better understand your market, the clients and prospects’ consumption habits, the image of your brands as well as competition.

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GENERATE
INSIGHTS

We use interactive techniques in order to reduce the bias of declarative data. We also apply innovative immersion and observation techniques that will help you find and develop new ideas.

We use interactive techniques in order to reduce the bias of declarative data. We also apply innovative immersion and observation techniques that will help you find and develop new ideas.

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SCREEN
IDEAS

You will be able, in a few hours, to test quantitatively and select your concepts and ideas.

You will be able, in a few hours, to test quantitatively and select your concepts and ideas.

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OPTIMIZE
& PREDICT

You can optimize each element of your products or services (packaging, offer, price / promotion, communication) and also predict the impact of any change on the market potential.

You can optimize each element of your products or services (packaging, offer, price / promotion, communication) and also predict the impact of any change on the market potential.

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ACTIVATE
INSIGHTS

You will work with senior consultants in order to translate the insights into concrete recommendations. Our interactive workshops also allow to engage internal stakeholders and drive better collaboration on important projects.

You will work with senior consultants in order to translate the insights into concrete recommendations. Our interactive workshops also allow to engage internal stakeholders and drive better collaboration on important projects.

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OUR SERVICES

INDUSTRIES

MANAGEMENT TEAM

mariem Lahlou

MARIEM LAHLOU

Managing Partner & Head of Research

10 years of research at Procter & Gamble (Paris, Dubai, Casablanca).

Focused on behavioral economics & innovative research techniques.



Nizar Bennani

NIZAR BENNANI

Managing Partner & Head of Development

10+ years advising clients globally on their investment strategies and development plans.

Former strategy consultant at BCG (The Boston Consulting Group) in Morocco.

CONTACT US

Feel free to contact us using the form or the details below to find out more about ThinkONE!


Office 466 Technopark , Nouaceur Road. 20150
Casablanca, Maroc.
+212 6 66 88 94 34
contact@thinkonegroup.com

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