Pour un service sur mesure et toujours plus innovant, nous disposons d’un grand nombre d’outils et de méthodologies permettant de recueillir et détecter les insights les plus cachés.
Market & Business Knowledge
Market Intelligence : Benchmarking, analyse des tendances, parties prenantes, environnement business et réglementaire, etc.
Market Analysis : Segments, distribution, drivers & opportunités, sizing et croissance, faisabilité, etc.
Strategic Analysis : Analyse stratégique, Diag interne et externe, Business intelligence
Digital Listening : Revue digitale, Social listening, Top reputation, Social analytics
Etudes documentaires(recherche secondaire)
Etudes Quantitatives
Etudes en face à face(CAPI) ou téléphoniques(CATI)
Etudes Online via panels(exclusifs ou partenaires) et dynamic sampling(réseaux sociaux)
Etudes de Data émotionnelle(Facial Coding, Emotional Mapping)
Etudes et tests in-situ CLT (Central Location Testing)
Etudes Shopper(Eye Tracking, Virtual shelves)
Etudes Qualitatives
Etudes B2C et B2B : Focus Groupes, Entretiens individuels, Duos, Triades, etc.
Etudes en face à face ou à distance(en ligne ou par téléphone)
Visites Mystères ou études de recensement
MindExplorer : Sessions de créativité basées sur des techniques projectives
Video Reports : Mise en lumière des insights via la magie de la visualisation
Etudes Comportementales
Etudes ethnographiques incluant les immersions à domicile(ex : in-home visits) ou sur le terrain(ex : Shop-Alongs)
Etudes observatoires en face à face ou à distance à travers WhatsApp
Nudging : Support au design de stratégies pour changer les comportements en douceur
Behavioral Programs : Formations sur les facteurs clés qui influencent les prises de décision
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